There are so many social sites out there, it can be hard to tell who should be where. Here is a quick guide to help you figure out which sites you should be on…
- What is it: Facebook.com is a social networking sites where people learn more about each other and communicate through short bursts .
- Who should be on it: Everyone. Facebook is more or less the catch-all of social sites. Most people in the US have a Facebook and use it at least semi-regularly. Facebook pages are easy to create and maintain. At the very least, an artist should have a website and a Facebook page.
- How often should you post: Aim for at least a couple times a week. Make sure your posts are things your fans would want to share with their friends. That is really how you are going to grow your fanbase on Facebook.
- What is it: Twitter.com is a site dedicated to short bursts of information limited to 140 characters.
- Who should be on it: Everyone who has the time. Twitter is a quick and easy way to document your day to day life.
- How often should you post: At the very least once a week. Preferably once a day. The more often you tweet, the more likely you are to attract the attention of new followers. Twitter hashtags are common way used to find those with similar interests, so make sure you hashtag your tweets so people can find you.
- What is it: Last decade’s version of Facebook.
- Who should be on it: No one who isn’t already there. Seriously. Not as it is now. Myspace isn’t used the way it used to be and it just slows down everyone’s browsers. There’s also not much (if anything) you can do with a myspace music page that you can’t do with Facebook apps. If you already have a myspace page… just leave it there. Myspace was recently sold and I’m really hoping they’re planning to do something worthwhile with it for music. Until then, don’t bother creating one. It’s just not worth the effort.
- What is it: “A virtual pinboard”-Pinterest.com/about where you share all of the things your find online. Basically, instead of bookmarking things you like, you pin them so everyone else can see them too.
- Who should be on it: DIY-ers and online shoppers. If, in addition to musical, you’re also crafty, this is the place for you. If you make your own stage outfits, posting DIYs on a blog (or Facebook) and pinning the link and a picture can really bring your fans in and make them active. If you spend alot of time shopping online, Pinterest can also be an easy place to share the things you like (and bookmark them for yourself later). The two largest communities on Pinterest are crafters (DIY-ers) and online shoppers.
- How often should you post: At least a couple of times a month. After you build up some lists, your posting can slow down without too much damage. The trick is to make sure you label all of your pins so that they are easily searchable, have multiple boards, and not to post your own stuff all of the time.
- What is it: Tumblr.com is a blogging site where you can not only share information but interact with your followers through reblogs and direct messages.
- Who should be on it: Musicians with lots of time to devote. As a blogging site, tumblr is pretty time intensive. Even if you don’t write long blog posts, building and maintaining a tumblr blog can take a very long time. It can be used as a photoblog, but unless you have the time to devote to it, Instagram is really a better way to go. However, as if you do have the time to devote to to gaining followers, tumblr will reward you with a nearly cult-like following.
- How often should you post: You really need to be on it almost every day. Cultivating a tumblr following takes time, and patience. Reblog, reblog, reblog, be witty, and consistent. Also, make sure you tag the hell out of your posts as that is the way most people discover new blogs.
- Tumblr Cheat: Using tumblr as a video blog can be a relatively easy way to utilize the blogging site without having to spend hours everyday trying to figure out what is worth posting/reblogging.
- What is it: Instagram is an app that allows you to snap/edit/and share photos with your smart device.
- Who should be on it: Everyone with a smart-device. Instagram is a super easy way to include your fans in your daily life. It only takes a minute, and fans love pictures almost as much as they love new music. Instagram is still growing, and as the number of smart devices grow, so will the number of instagram users. Instagram also uses the hashtag function, so utilizing that will help you grow your followers. You can even export your posts to twitter, tumblr, and facebook for your fans that don’t have smart devices.
- How often should you post: At least a couple of times a week. It’s a quick and dirty way to update your twitter.
Quick poll: Help me serve you better:
What other sites should I cover next time? Any other topics I should include for each?